S. Jain, N. Ronald, R. Thompson, and S. Winter, “Predicting susceptibility to use demand responsive transport using demographic and trip characteristics of the population”, Travel Behaviour and Society, 6:44-56, 2017
Shared transportation providing point-to-point services on demand, although not an unknown element in urban mobility, has started gaining more presence with the growth of information technology in the transport sector. These forms of transport modes will supplement or compete with the existing public and private transport. Their mixed reception in the past is a matter of concern especially before making investment decisions. To find feasible opportunities of implementation, an estimation of the demand patterns in the target city is desirable. This paper will provide and evaluate a methodology for this estimation that avoids ambivalent and expensive user preference surveys. Demand patterns are caused by the spatial variation of demographic characteristics, and travel behavior over the city. Usability patterns of the proposed services can be learned from the experience of similar services operating elsewhere. Variations of the identified favorable characteristics can be found out in the target city using travel surveys of a population sample. The resulting spatial patterns can be used to find the more favorable areas for implementation of such transport modes. The methodology can be validated by applying it on the existing transport modes in the target city, which will also help in understanding the nature of competition among the proposed and existing transport modes. As the review of operating services is generic, it can be used in conjunction with respective travel surveys in different places. Similarly, a review can be done for any proposed transport mode and provided methodology can be applied for exploring demand patterns.